Industries
Domain knowledge combined with cutting-edge AI engineering. We understand your sector — and the specific compliance, security, and integration challenges it brings.
Practitioner Track Record
AI-assisted customer journey design for Barclays Retail Banking — single-touch contact updates across all accounts and cards, Change of Name multi-channel app, backend case management for document verification, and a Single Customer View API on AWS (MongoDB, Oracle, legacy DB2). Led the £750M Systems Integration Roadmap for the Tesco Bank acquisition including data migration, API compatibility and regulatory sign-off.
Senior Technical BA and Lead on the HMRC Making Tax Digital (MTD) programme via ATOS. Responsible for Java REST Microservices and API discovery, integration and requirements gathering. Led an internal HMRC browser UX project under GDS security principles. Oversaw Swagger documentation, API endpoint testing, and led refinement sessions with Product Owners, Tech and QA leads across a 12-person agile team.
Product Manager and Senior API BA for global PlayStation.com (excluding NA and Japan). Oversaw AEM 6.2 front-end and back-end — hero modules, video integration (DAM and YouTube), global navigation, social media components, Akamai CDN caching and interactive guides. Managed API integration with the PlayStation Store, community blogs, micro-sites and regional content hubs across 42 international locales.
Lead Business/Systems Analyst and API Specialist for the Hotels.com global affiliate and loyalty programme reconciliation tool — covering EMEA, LATAM, NA and APAC. Multi-language and multi-currency for global Point of Sale. Integrated the Expedia Application Network (EAN) API with external partners. Built interim reconciliation tool in PHP/MySQL/DB2 automating affiliate back-end processes, replacing a team of manual reconcilers.
Senior BA and Product Manager on Ford Europe's Adobe Experience Cloud rollout across 23 European markets. Led multi-channel digital platform transformation including personalisation, A/B testing infrastructure, content governance workflows and regional variant management. Worked directly with Ford's European digital leadership and AEC technical teams to ensure governance compliance across the deployment.
Lead analyst for the Kingfisher Group (B&Q, Screwfix, Castorama) automated digital asset migration — moving 50,000+ product assets to a modern DAM platform. Designed classification, tagging and migration workflows, API integration with eCommerce platforms, and quality assurance pipeline. Significantly reduced manual asset management overhead across all Kingfisher brands.